Dual Pricing vs. Interchange-Plus Pricing: Which Wins?

When it comes to merchant processing, Interchange-plus pricing might look attractive at first — but dig deeper and you’ll find hidden fees, unpredictable percentages, and confusing monthly statements. Many business owners end up guessing their true costs and losing margin on every sale.

In contrast, dual pricing offers full transparency and control. You know exactly what your cash price and card price are before every transaction. There are no hidden markups, no surprise line items, and no last-minute statements that erode your profits.

FreeForYou’s dual pricing model delivers:

• Clear, posted prices that customers understand and trust.
• True margin protection, so you keep 100% of your intended sale price.
• Predictable costs that make cash flow planning easier and more reliable.
  
  

If you’re tired of playing the guessing game, dual pricing is the clear winner — and FreeForYou makes switching simple and compliant.